At last week’s Libraries of the Future debate, Ken Chad challenged the presenters (and the audience) over the failure of libraries to aggregate and share their data. I am very familiar with this battle-cry from Ken. In the year+ that I’ve been managing Copac, he’s (good-naturedly) put me on the spot several times on this very issue. Why isn’t Copac (or the UK HE/FE library community) learning from Amazon, and responding to user’s new expectations for personalisation and adaptive systems?
Of course, this is a critically important question, and one that is at the heart of the JISC TILE project, which Ken co-directs (I actually sit on the Reference Group). Ken’s related argument is that the public sector business model (or lack thereof) is perhaps fatally flawed, and that we are probably doomed in this regard; private sector is winning already on the personalisation front, so instead of pouring public money into resource discovery ‘services’ we should instead, perhaps, let the market decide. I am not going to address the issue of business models here – although this is a weighty issue requiring debate – but I want to come back to this issue of personalisation, 2.0, and the OPAC as a potential ‘architecture for participation.’
I fundamentally agree with the TILE project premise (borrowed from Lorcan Dempsey) that the library domain needs to be redefined as a set of processes required for people to interact with ‘stuff’. We need to ask ourselves if the OPAC itself is a relic, an outmoded understanding of ‘public access’ or (social) interaction with digital content. As we do this, we’re creating heady visions where catalogue items or works can be enhanced with user-generated content, becoming ‘social objects’ that bring knowledge communities together. ‘Access’ becomes less important than facilitating ‘use’ (or reuse) and the Discovery to Delivery paradigm is turned on its head.
It’s the ‘context’ of the OPAC as a site for participation that I am interested in questioning. Can we simply ‘borrow’ from the successful models of Amazon or LibraryThing? Is the OPAC the ‘place’ or context that can best facilitate participative communities?
This might depend on how we’re defining participation, and as Owen Stephens has suggested (via Twitter chats) what the value of that participation is to the user. In terms of Copac’s ‘My References’ live beta, we’ve implemented ‘tagging with a twist,’ where tagging is based on user search terms and saved under ‘Search History’. The value here is fairly self-evident – this is a way for users to organise their own ‘stuff’. The tagging facility, too, can be used to self-organise, and as Tim Spalding suggested way back in 2007, this is also why tagging works for LibraryThing (and why it doesn’t work for Amazon). Tagging works well when people tag “their” stuff, but it fails when they’re asked to do it to “someone else’s” stuff. You can’t get your customers to organize your products, unless you give them a very good incentive.
But does this count as ‘community’ participation? Right now we don’t provide the option for tags to be shared, though this is being seriously considered along the lines of a recommender function: users who saved this item, also saved which seems to be a logical next step, and potentially complimentary to Dave’s recommender work. However, I’m much less convinced about whether HE/FE library users would want to explicitly share items through identity profiles, as at LibraryThing. Would the LibraryThing community model translate to the models that university and college libraries might want to support the semantically dense and complex communities for learning, teaching and research?
One of the challenges for a participatory OPAC 2.0 (or any a cross-domain information discovery tool) will be the tackling of user context, and specifically the semantic context(s) in which that user is operating. Semantic harvesting and text mining projects such as the Intute Repository Search have pinpointed the challenge of ‘ontological drift’ between disciplines and levels (terms and concepts having shifted meanings across disciplinary boundaries). As we move into this new terrain of Library 2.0 this drift will likely become all the more evident. Is the OPAC context too broad to facilitate the type of semantic precision to enable meaningful contribution and community-building?
Perhaps attention data, that ‘user DNA,’ will provide us with new ways to tackle the challenge. There is risk involved, but some potential ‘quick wins’ that are of clear benefit. Dave’s blog posts over the last week suggest that the value here might be in discovering people ‘like me’ who share the same research interests and keep borrowing books like the ones I borrow (although, if I am an academic researcher, that person might also be ‘The Competition’ — so there are degrees of risk to account for here — and this is just the tip of the ice-berg in terms of considering the cultural politics of academia and education). Certainly the immediate value or ‘impact of serendipity’ is that it gives users new routes into content, new paths of discovery based on patterns of usage.
But what many of us find so compelling about the circulation data work is that it surfaces latent networks not just of books, but of people. These are potential knowledge communities or what Wenger might call Communities of Practice (CoP). Whether the OPAC can help nurture and strengthen those CoPs is another matter. Crowds, even wise ones, are not necessarily Communities of Practice.
The reimagining the library means reimagining (or discarding) the concept of the catalogue. This might also mean rethinking the OPAC as a context for community interaction.
[Related 'watch this space' footnote: We've already garnered some great feedback on the 'My References' beta we currently have up -- over 80 user-surveys completed (and a good proportion of those from non-librarian users). This feedback has been invaluable. Of course, before we embark on too many more 2.0 developments, Copac needs to be fit-for-purpose. In the next year we are re-engineering Copac, moving to new hardware, restructuring the database, improving the speed and search precision, and developing additional (much-needed) de-duplication algorithms. We're also going to be undertaking a complete overhaul of the interface (and I'm pleased to say that Dave Pattern is going to be assisting us in this aspect). In addition, as Mimas is collaborating on the TILE project through Copac, we're going to look at how we can exploit what Dave's done with the Huddersfield circulation data (and hopefully help bring other libraries on board).]